Rocco: A Mobile-First Service Platform Built for a National Brand

Rocco is a national service brand that needed a single mobile platform to connect customers, field operators, and back-office teams. Their existing tooling was fragmented across spreadsheets, third-party booking tools, and SMS — none of which scaled to a national rollout.

Off-the-shelf marketplace solutions couldn't model Rocco's operator network, custom pricing logic, or the SLA-driven workflows their brand depends on. They needed a purpose-built product, not a configuration of someone else's platform.

The stakes were a national launch tied to active brand partnerships — the platform had to be reliable, fast, and feel premium on day one.

We built a native iOS and Android client backed by a TypeScript service layer with a Postgres core. Bookings, operator assignment, pricing, and notifications all live behind a single API so the apps stay thin and consistent.

Operator dispatch uses a rules engine we wrote specifically for Rocco's SLAs, with AI-assisted job routing to balance load across regions. Customer support agents work from the same data model, so escalations don't require context-switching tools.

Payments, identity, and observability are wired through best-in-class managed services so Rocco's team can scale operations without standing up infrastructure.

Launched on time and on budget, with 10K+ users in the first months and a 4.8-star App Store rating sustained across both platforms.

Operator utilization improved measurably against the spreadsheet baseline, and Rocco's support team handles a multiple of the prior volume without adding headcount.

The platform is the system of record for the brand's national service program today.