Built by someone who spent 18 years watching businesses struggle with the same problems.

For eighteen years, Roopak Gupta worked inside Johnson & Johnson — one of the largest healthcare and consumer goods companies in the world. The kind of organization where every decision is supported by an army of analysts. Every workflow is documented. Every dollar of inefficiency gets caught by a system designed by people whose only job is to catch it.

He left to find out what running a business actually looked like outside that bubble.

What he found was the opposite. Small and mid-sized businesses — the businesses that make up most of the American economy — were trying to compete with companies a thousand times their size, using tools designed for one-person shops or built around the assumption of a Fortune 500 IT department. Nobody was building for the businesses in the middle. The ones with real complexity but no infrastructure. The ones with real ambition but no playbook.

So in 2013, he founded Hureka Technologies. Twelve years and hundreds of projects later, the same pattern kept showing up. A founder would buy software. The team wouldn't use it. The system would sit there, costing money, doing nothing. The founder would blame themselves. The vendor would have moved on.

Then in 2024, AI arrived in the consumer market.

For the first time, the most powerful technology on earth was accessible to a business with twenty employees. But within months, the same pattern was repeating. Owners were buying AI tools and seeing nothing change. Teams were ignoring them. Promises weren't being kept.

Hureka AI is the response to that pattern. It is built on the conviction that AI is the most important technology of the next decade — and that mid-market businesses will only benefit from it if someone builds the work around their reality, not around what the technology can theoretically do.